• Mar
  • 28

Sculptures Show True Pain of Fur Industry

  • Facebook
  • Twitter
  • Digg
  • Friendster

PETA Asia has teamed up with Ogilvy & Mather to take its anti-fur campaign to new levels. The leading ad agency created a provocative art installation and corresponding social-media crusade centered on a series of unique sculptures created by acclaimed artist Xie Yong, professor of the Shenyang University Art Department.

The lifelike sculptures portray the animals most threatened by China’s fur trade, such as rabbits, minks, and foxes. Instead of wearing their own fur, the animals are covered in coats of needles to signify the intense pain that they experience at the hands of fur traders. The animals will be exhibited at the Zhuo Zhan Shopping Center in Shenyang, and everyone who visits the installation can instantly take an online fur-free pledge.

Ogilvy and Mathers art exhibit2

Ogilvy and Mathers art exhibit3

Ogilvy and Mathers art exhibit4

Unimaginable Cruelty

In the fur industry, animals are kept and killed far away from the eyes of the public. The grisly scenes of undercover video footage show rows of distraught animals caged in tiny cells and covered in urine and feces. They also show fur traders barbarically killing the animals, often with just a metal bar or by whacking them against the cold ground. Some animals are skinned while they are still alive.

You Can Help

Pledge to be fur-free today!

Pledge to Be Fur-Free!

Posted by Ashley Fruno


  1. Vanessa kroon...
    March 28th, 2013, 11:42 am


  2. Dana Sims...
    March 31st, 2013, 6:32 am

    I just can’t stand seeing animals getting hurt. But I truly understand that animals and us are in the circle of life by eating. Carivores and ominvores kills , while herbivores don’t. We need to understand that only animals can harm other animals in order to survive. Animals have it very hard to survive than us . So why do we need slaughtered animals fur , wool , and skin to keep us from keep us from getting cold or ‘just to look good and fab’ and why do we need to have bees’ honey to have something sweet as sugar and most important , why do we need their meat , milk and eggs for calcium and protein , huh ? People ! We have to go out (more) and discover more things than the usual . Check out the vegetarian aisles and go out to different restaurants that has vegan/vegetarian foods. They are delicious and will gives more energy and protein like any other.

  3. Sanjay...
    April 7th, 2013, 3:02 am

    If there is a buyers’ market – the suppliers will come.
    The true pariahs are the ones who buy. Boo them off social media and the fur trade will disappear.

  4. Matthew...
    May 24th, 2013, 11:47 pm

    They will go to hell of what they do. Besides, they really sucks cuz’ don’T have any heart

  5. Matthew...
    May 24th, 2013, 11:48 pm

    Oo yea, i see one snake skin bag

Recent Entries

Most Popular Posts